virgin tried the tow to start pan idea , it didn`t actually work that well
www.timesonline.co.uk...

But Virgin Atlantic has quietly abandoned a plan to tow Boeing 747 jumbo jets to special “starting grids” at the end of runways after the
aircraft manufacturer found that pulling the landing gear would seriously weaken it.
you might well be very right about it being a gimmick - but , at least they are wanting to try things in the right direction , as for apu use , well
maybe airports should have power hook ups then for aircraft so they don`t have to use onboaard power?