According to the study, in 1956, in a movie theatre in Fort Lee, New Jersey, James Vicary (a social psychologist and advertising expert) and his 'Subliminal Projection Company' carried out six weeks of study. The study involved thousands of unsuspecting movie-goers and involved testing a secret device. This device reportedly flashed the messages "Eat Popcorn" and "Drink Coke" for a third of a millisecond every five seconds as the movie played. James Vicary claims that after the messages were flashed there was an increase of 58% in popcorn sales and an 18% increase in sales of Coke.

It is scientifically proven that subliminal messaging or advertising can produce quantifiable results. This claim can solely be based on the factual results from experiments conducted by Freud and Jun that had brought about the advent of psychotherapy and further studies directed towards the power of the subconscious mind in direct relation to conscious actions and thoughts. The only way to possibly control the ethical and technical legalities involved in releasing the fullest potential of subliminal advertising or messaging is to implement efficient regulation systems geared towards the functional control of the power behind subliminal advertising.

But subliminal advertising or messaging does not necessarily involve unseen messages and the like. It can be done through various ways and means. Here is a list of the most popular terms coined for the subliminal advertising or messaging methods that are presently being carried out or implemented which do not involve unseen messages:

• Doctor-Patient Drug Kick-backs
• Point of Sale Mind Control Scripts
• Private Conversation Rental
• In-Store Sensory Manipulation
• Neuromarketing
• Real-time Bugging of Personal Data
• Chatbots and Stealth Voicemail
• Sidewalk Stalkers
• Government Propaganda
• Planted News Stories