Pentagon Propaganda Documents Go Online! But Will The Media Ever Report Them?

The Department of Defense announced that Eric Ruff assumed the duties of press secretary today in the Office of the Assistant Secretary of Defense for Public Affairs.

So the Pentagon would maintain a team of "military analysts" who reliably "carry their water" -- yet who were presented as independent analysts by the television and cable networks. By feeding only those pro-Government sources key information and giving them access -- even before responding to the press -- only those handpicked analysts would be valuable to the networks, and that, in turn, would ensure that only pro-Government sources were heard from. Meanwhile, the "less reliably friendly" ones -- frozen out by the Pentagon -- would be "weeded out" by the networks. The pro-Government military analysts would do what they were told because the Pentagon was "their bread and butter." These Pentagon-controlled analysts were used by the networks not only to comment on military matters -- and to do so almost always unchallenged -- but also even to shape and mold the networks' coverage choices.

Even a casual review of the DoD's documents leaves no doubt that this is exactly how the program worked. The military analysts most commonly used by MSNBC, CNN, Fox, ABC, CBS and NBC routinely received instructions about what to say in their appearances from the Pentagon. As but one extreme though illustrative example, Dan Senor -- Fox News analyst and husband of CNN's Campbell Brown -- would literally ask Di Rita before his television appearances what he should say (7900, 7920-21), and submitted articles to him, such as one he wrote for The Weekly Standard about how great the war effort was going, and Di Rita would give him editing directions, which he obediently followed.

The famed dossier presented by British Prime Minister Tony Blair to his Parliament was plagiarized from two articles and a September 2002 research paper submitted by a graduate student. Worse, the Iraq described by the graduate student is not the Iraq of 2003 but the Iraq of 1991. So glaring was the theft of intellectual property that the official British document even cut and pasted whole verbatim segments of the research paper, including grammatical errors, and presented the findings as the result of intense work by British intelligence services.

How The Pentagon Propaganda Machine Worked: ‘are you telling me to tell a lie???? surely not! ’

The Pentagon document dump on its propaganda program reveals this interesting insight as to how the Defense Department worked with conservative allies to manipulate the media.

In a Feb. 16, 2006 email exchange, Pentagon media staffers discussed coordinating with the Heritage Foundation to identify someone to speak about detainee treatment at Gitmo. An anonymous employee suggested retired Army Sergeant Major Steve Short because “he seems to be on message and very articulate.”