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Steaks out of a test-tube? The animal rights group PETA is putting up a million dollar reward for anyone who by 2012 can grow in-vitro meat that looks and tastes like the real thing.
"In-vitro meat production would use animal stem cells that would be placed in a medium to grow and reproduce. The result would mimic flesh and could be cooked and eaten," People for the Ethical Treatment of Animals (PETA) said in a statement.
"In-vitro meat would spare animals from this suffering. In addition, in vitro meat would dramatically reduce the devastating effects the meat industry has on the environment."
And it added that while "humans don't need to eat meat at all" since many people continued "to refuse to kick their meat addictions, PETA is willing to help them gain access to flesh that doesn't cause suffering and death."