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Originally posted by jedimiller
I live at the border between san diego and tijuana. lets be realistic guys. The US stole california from Mexico, Texas and the Southwest etc. We threatened them and forced them to sign that treaty. it was an unfair transaction. think of someone selling you a lemon car and forcing you to sign the contract. realistically, the southwest still belongs to Mexico. technically it belongs to the US, but like everything else the US did during those times..was illegal.
The humor and marketing angle was definitely lost on me.
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
Originally posted by Black Flag
The advert was meant for consumption in the Mexican market, where it would be received favourably.
The fact that American's have gotten their hands on it and gone loony-tunes is testament to how touchy they can be.
[edit on 8-4-2008 by Black Flag]