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Malkin points out the Mexico City-based firm that created the ad, Teran, says its philosophy is advocating "disruption" as a "tool for change" and "agent of growth." The firm encourages "overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future."
In an ABSOLUT World according to Mexico
Posted Friday, April 04, 2008, 5:26:34 PM
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
Originally posted by Tenebrous
I can see their case, I think it is just a bit of an over-reaction.
Your arguments for a North-American Union however are arguments for a Union between Mexico and the US.
Canada has nothing to gain from such a union, well other than the rape and pillage of our natural resources, our IHO better political system, our slightly different mindset, not to mention and huge wave of immigration we don't want.
Originally posted by 44soulslayer
In fairness, the cartographers were probably wasted out of their minds while drawing this map!
Originally posted by Essan
Obviously the 'joke' inherent in the Ad has been lost on some people
(Were they to run something similar in the US I guess it'd show Canada, Mexico and probably Europe as all being part of the USA .... )
You know what has been heartening the past two days as reaction to the Absolut Reconquista ad continues to pour in? The fact that so many of you still take our sovereignty seriously and are willing to give voice to your concerns without apologizing for it. I’m including a sample of e-mails below.
But first: The advertising firm that created the Absolut Reconquista ad is Teran/TBWA. Teran is based in Mexico City. The company’s website boasts a pretentious statement of philosophy advocating “disruption” as a “tool for change” and “agent of growth.” (Scroll your mouse over the little buttons in the upper-right margin.) The firm advocates “overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future.”
Translation: The company advocates overturning borders that get in the way of imagining new maps of North America that help Mexico create a larger share of the continent.