posted on Mar, 30 2008 @ 07:22 AM
This was actually mentioned in another thread, but I don't believe there was a specific company trying to actually roll it out. So this is new.
I mentioned in that other thread that the technology already exists for this. It has for years for the purposes of checking ratings, along with
checking out the demographics watching the shows and for how long.
Of course in that context it's voluntary. I wouldn't agree with this at all, for many reasons but besides who gives a damn about custom-tailored
advertising? Ads are annoying regardless. I think it's ridiculous for them to imply this will benefit users, the only people who will benefit will be
the advertisers themselves.
I wouldn't tolerate it in my home anyway. I hope nobody else would. I'm already suspicious of my Foxtel IQ unit because it's got internet access in
some form or another and a hard disk so it could (at the very least) send statistics on what I watch and for how long back to Foxtel.