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CBS Pulls Advertisement on Medicare Prepared by Administration
By ROBERT PEAR
Published: February 14, 2004
ASHINGTON, Feb. 13 — CBS said on Friday that it had stopped running a television advertisement for the new Medicare prescription drug law while Congress investigates its accuracy.
The 30-second advertisement, prepared by the Bush administration, assures Medicare beneficiaries that the program is not changing in any way except to provide "more benefits." Democratic members of Congress and some liberal advocacy groups say the advertisement amounts to a taxpayer-subsidized political commercial for the administration.
Dana McClintock, a spokesman for CBS in New York, said: "The ad has been pulled. It violated our longstanding policy on advocacy advertising. We pulled it as soon as we became aware of the investigation."