Pentagon Mulls Propaganda Campaign

(CBS) Pentagon officials are debating whether to use the military to conduct covert propaganda operations in allied nations, ten months after disbanding a controversial office that had the same goal.

Tasks could include such things as paying journalists in European nations to write favorable stories about American policies or secretly financing books or schools to counter radical Islam taught at some of Pakistan's madrassas, or religious schools, defense officials said Monday, speaking on condition of anonymity.
cbsnews.cbs.com...

I remember reading about this a while back.
One presumes that it isn't so much a decision to start doing it as a decision to regulate it under a single military organisation. pro / anti UK US Propaganda goes on in all countrys, certain newspapers are allways biased towards certain political perspectives usually through their owners political or financial adgenda. Look at the Murdoch group if you want to see how somone can twist the news for their own financial machinations.