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NewsTarget) On January 7th, 2008 the U.S. House of Representatives Committee on Energy and Commerce and the Subcommittee on Oversight and Investigations sent a letter to Pfizer, Inc. CEO Jeffrey Kindler regarding the direct to consumer (DTC) advertising Lipitor campaign featuring Dr. Robert Jarvik.
Anyone that watches TV or reads newspapers has seen Dr. Jarvik's ads, promoting Lipitor directly to consumers. Did you think that Dr. Jarvik was licensed in the US to practice and prescribe medications? If so, you aren't alone.
According to a Wall Street Journal Health Blog, posted on the website Pharma Marketing Network Forums, NBC Science editor Robert Bazell questioned Jarvik's credentials a year ago.
Apparently Jarvik was unable to get into medical school in the U.S., went to school in Italy and returned to the U.S. to graduate from the University Of Utah School Of Medicine. He did not complete an internship or practice medicine after graduation according to Mr. Bazell.