Increasing Consumer Preferences By Manipulating Memory

Increasing Consumer Preferences By Manipulating Memory

www.sciencedaily.com

Consumer preferences for a brand can be increased over the competition by techniques used to manipulate memory, finds research published today in Applied Cognitive Psychology.
[snip]

"Our research demonstrates that certain problem solving techniques, which pose a challenge to the consumer, trigger a response that makes the target brand seem highly fluent, or familiar.

(visit the link for the full news article)

I think that one of the most underrated conspiracies is that of the advertising industry. In many cases, they are the ones responsible for the cutting edge psychological studies.

It only makes sense. Advertisers want to gain clients by proving that their technique will influence the behaviour of the most consumers. So they do the research. And then they implement the results, while a large portion of the population is caught glazed over...looking at all the shinies...

Advertisers aren't bringing knives to the gunfight....

www.sciencedaily.com
(visit the link for the full news article)

Edit to add:
I didn't realize that this was an old news story...I think its' still relevant but if it needs to be moved, then it should be...

[edit on 25-1-2008 by MemoryShock]