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A £372m anti-obesity strategy aimed at "transforming the environment" in which people in England live has been launched by the government.
Ministers said support and information, rather than "hectoring and lecturing" were key to helping individuals live more healthily.
The strategy includes a £75m "aggressive" campaign to promote healthy living to parents.
In the UK, nearly a quarter of adults and nearly a fifth of children are obese after sharp increases in the last decade.