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Privacy delays ad targeting on phones

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posted on Dec, 28 2007 @ 09:42 PM
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Privacy delays ad targeting on phones


news.yahoo.com

NEW YORK - Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like. Considering the phone is usually no more than a few feet away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.
(visit the link for the full news article)




posted on Dec, 28 2007 @ 09:42 PM
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It was just a matter of time before marketers would start assaulting us with adds on our cellphones. As for me I am opposed to having my phone crammed with adds I don't want let alone our currier's selling our personal info to the marketers.

They will most likely get away with it by stating there in no expectation of privacy on a cellphone while in public. The question begs to be asked, is there anyway that we could block the adds? I can just see it now, your having an important phone conversation and a marketer interrupts with "now a word from our advertisers".

news.yahoo.com
(visit the link for the full news article)



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