Originally posted by jackinthebox
reply to post by citizen smith
I have to disagree with you based on your inclusion of "basic need" as an emotional factor.
Would you agree that agressive/predatory/false advertising and lending practices have fueled this emotionally based drive toward self-gratifying
spending based on one's own measurement of their worth?
Is it your opinion that Americans have not been given the pay raise they deserve, and therefore decided to put that raise on credit?
Basic Needs can be thought of as those factors defined by Maslow...
with credit being used as the tool to ensure that those basic human needs are met. When the most basic of essentials such as food is being bought
using credit cards because it bridges the shortfall in income and outgoing then it should be seen as a very real indicator that there is trouble on
the horizon.
Other needs based on self esteem, and can be considered just as equally valid as the more primitive need to provide food, warmth, clothing, and
shelter. and this is where advertising steps in to manipulate those needs.
Marketing and TV advertising has evolved into a highly sophisticated artform that pinpoints and distorts human psychological desire, and can be
considered a prime factor in manufacturing the need to aquire to staisfy the soul.
It has been pointed out in another thread on the effects of advetising on children that the average 10yo can identify upto 400 brand logos, the damage
has already been caused and the banks/lenders will be queuing up to bombard that child with offers of credit as soon as they turn 18 in order to put
those years of media-breastfeeding and consumer-conditioning to good effect
[edit on 6-1-2008 by citizen smith]