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SHANGHAI, China - When freelance writer Wang Jian shops for toys for her 5-year-old son, she's happy to pay extra for Legos blocks and Japanese-brand train sets.
The reason, she and other parents say: Foreign brands enjoy a reputation for higher quality — a perception reinforced by the product scares of recent months.
"We pay close attention to the news about toy and food safety. If I find a problem with a certain brand, I will just stop using it for sure," said Wang, who writes for...