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Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.
UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.
Ad-Air, backed by 5 million pounds ($10 million) of private equity finance, said it had spent five years securing sites around the world.