posted on Jan, 21 2004 @ 08:44 PM
Unicast came in an demoed this for me about 9 months ago, old news. They download small pieces of the video in the background, over time, until the
entire 30 second spot is available to play in your browser... a 30 second spot... a static video... non-interactive... probably complete with the
1-800 number tag at the end.
c'mon Springer! you and I have talked... I expected better from you!
If anything, history has shown us how media diverges
, and this is a convergence
of TV and web. Think of it, TV diverged into "home
entertainment" with DVD's, video games, digital cable, pay-per-view, and more. The "web" as we know it is only about 7 years old, and we're not
going to be able to shoe-horn the old-comfortable ways of doing things into digital media. The dot-com boom-and-bust showed us this, and Unicast