After viewing the ready.gov website, I found the following Press Release :
Ready Campaign Launches Social Media Initiative to Encourage Americans to Prepare for Emergencies
Release Date: January 16, 2009
For Immediate Release
Office of the Press Secretary
The U.S. Department of Homeland Security's (DHS) Ready Campaign, in partnership with The Advertising Council, is introducing a series of new social
media tools today to further engage Americans in taking steps to prepare for emergencies. The initiative is an extension of Resolve to be Ready in
2009, a nationwide effort designed to encourage individuals, families, businesses and communities to take action and prepare for emergencies in 2009.
The social media tools will engage Americans in taking the three simple steps communicated in the Ready Campaign: (1) Get an emergency supply kit; (2)
Make a family emergency plan; and (3) Be informed about the types of emergencies that can happen in your area and their appropriate responses.
At the center of the initiative is a new Web page, "Be Prepared," which features an interactive widget that provides users with updates on emergency
situations, local emergency contact information, an instructional video, emergency kit checklists and guidelines on how to better prepare for an
emergency. Users can also access a clickable map to find contact information for state and local government agencies, where they can learn more about
specific emergency information in their communities. Additionally, the widget helps users stay up-to-date on the latest Ready activities through
Twitter news feeds (by following the user name “ReadydotGov”). The widget can be posted to social networking profiles, blogs, wikis and personal
The program also includes a tool with which visitors can create their own comprehensive Family Emergency Plan and share important information with
their family and friends. Furthermore, visitors are encouraged to share their story on preparedness by submitting a video to the Ready Campaign Video
Blog. The new Web page can be accessed by clicking on an online banner on the homepage of www.ready.gov, the Ready Campaign Web site.
"These new interactive tools and resources will allow the Ready Campaign to engage even more individuals and families and help them build their
emergency plans that they can then in turn share with their families," said Ready Campaign Director Erin Streeter. "These tools will makes it easier
for Americans to access important federal, state and local emergency information that can be critical in an emergency and in the planning
DHS and the Ad Council will distribute a series of new online banner ads to promote the effort in the coming weeks. Outreach will also be conducted on
social networking sites and blogs. There will also be an "I Resolve to be Ready" badge that users can post on social networking sites, such as
Facebook and MySpace. Additionally, new materials will be developed and outreach will be conducted during key times of year, such as hurricane season
and National Preparedness Month.
"During the last six years, our Ready Campaign has been very effective in communicating the importance of taking steps for a possible emergency,"
said Peggy Conlon, president and CEO of the Ad Council. "By integrating the latest technology and social media strategies, we will engage even more
Americans in our critical messages and further the reach and impact of the campaign. This initiative provides individuals with the tools they need to
make an emergency kit, develop and share a family emergency plan and stay informed about possible emergencies."
By making the decision to Resolve to be Ready in 2009 and following the simple preparedness steps in advance, Americans will minimize the impact of
emergencies on themselves, their family and their businesses. www.ready.gov