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Facebook Users Hijack Wal-Mart's Roommate Style Page

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posted on Aug, 28 2007 @ 04:23 PM
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Facebook Users Hijack Wal-Mart's Roommate Style Page


blog.wired.com

A third attempt by Wal-Mart to be Web 2.0 savvy hasn't turned out much better than the first two. Slashdot notes that angry Facebook users have hijacked a page aimed at selling back-to-school supplies to college kids and turned it into a missive on the evils of Wal-Mart's labor and business practices.

Of the more than 200 posts, only a handful relate directly to dorm decorating. And instead of color coordinating with roommates, users seem to prefer talking about how the retail giant "destroys communities" and prevents unionization. To be fair, there was one comment on a 4-pack of men's environmentally friendly organic socks for $4.

Last year, the company set up a blog "written by two independent consumers" that was later revealed to be backed by an Wal-Mart PR initiative. The company then tried its hand at its own social network, The Hub. It was closed after 10 weeks.
(visit the link for the full news article)




posted on Aug, 28 2007 @ 04:23 PM
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Ouch!
Wal-Mart just can't win online at all. I hadn't even heard of these other times Wal-Mart tried to "go online."
I supose the only way they will be able to do it is if they don't allow anyone to post messages to their site. People will always say nasty things about giants like Wal-Mart and McDonald's.

blog.wired.com
(visit the link for the full news article)



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