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"Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children.
In comparing identical McDonald's foods in name-brand and plain wrappers, the unmarked foods always lost.
Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches.
The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test.....................................
Study author Dr. Tom Robinson said the kids' perception of taste was "physically altered by the branding." The Stanford University researcher said it was remarkable how children so young were already so influenced by advertising.....................................
The research, appearing in August's Archives of Pediatrics & Adolescent Medicine, was funded by Stanford and the Robert Wood Johnson Foundation..............."
Originally posted by spacedoubt
Can you say, McBrussel Sprouts?
Parents could really use this to their advantage!
Originally posted by Bumr055
"perception of taste was "physically altered by the branding"
I disagree... I think it's more like "this food taste exactly the same... Ill just say the Mc Donald's is better.
I doubt it alters anything but... the taste test probably just confused the kids.
Originally posted by stompk
If your 100 lbs overweight, and you stop at McDonalds on your way to you stomach stapling operation, there is something wrong there.
Don't think McD's and most of the other large chain type businesses haven't sold their souls to the marketing companies, who's life study is new ways to manipulate the masses.
The love of money, is the root of all evil. These big companies don't give a sh*t about their customers, just their wallets. That is why selling healthy, and well built products have become an American oddity. Sit back, let China do the work, while the fat cows line their pockets, at our expense. And we envy their wealth.
We are headed for hard times.
Originally posted by Saturn
Honestly, I don't see why people like McDonald's so much.... Or Burger King either for that matter. Their food taste terrible. Its usually burnt and incredibly greasy. How most people can stomach that garbage is beyond me. Its truly amazing what good marketing can do for a product, that w/o it, would probably have gone out of business a long time ago.
Originally posted by Umbrax
It's funny. I've always heard people say they like Coke at McDonald's more than the store bought kind. I believed this was due to the ice but maybe this is the true reason behind it.