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Faced with the above options, you can see the incentive to invent something new. This device (which peculiarly looks like a hands-free version of one of those "cup and string" phones) is a metallic cup with one electrode making contact with your cheek and another electrode making contact with your temple. When the cup is full of water and you begin to drink, an electrical circuit is created, thus stimulating the vagus and phrenic nerves and "reliably interrupting the Hiccup Reflexive Arc."