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Intel under fire for 'racist' ad

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posted on Aug, 1 2007 @ 11:14 AM

The ad, which can be seen here, shows a white IT manager looking pretty pleased with himself, having successful managed to "multiply computing performance" and "maximise the power" of his employees.

Here's the downer: for some bizarre reason, the employees are all depicted as black athletes, crouched as if starting a sprint race - but also appearing to all bow down before the smug white dude.

Please visit the link provided for the complete story.


Is it just a silly commercial or is it a clearly racist issue???

Here is a copy of a page:

As a "computer" person, I see what is trying to be depicted.
It is Intel's new processor(s), your employees will be racing through there work at champion speed.

What do the rest of you see????

Would it be different if the guys in running outfits were white or female???

*Chipzilla is that sites way of referring to Intel corp.

[edit on 8/1/2007 by mrmonsoon]

posted on Aug, 1 2007 @ 11:27 AM

Originally posted by mrmonsoon
Would it be different if the guys in running outfits were white or female???

If they were white no one would say anything and you'd never hear about this.

posted on Aug, 1 2007 @ 11:32 AM
I think I might be inclined to agree with you.

Do you think this was done that way to generate more attention???

re we becoming a way to politically correct nation???

posted on Aug, 1 2007 @ 12:53 PM
I don't think they thought "Hey, lets make a racist ad to piss of all the black communties", but who knows. But they are getting attention for it.

posted on Aug, 1 2007 @ 12:56 PM
They should fire thier marketing department, the ad is stupid and brings up a bunch of negative stereotypes.

Buy AMD they are cheaper and better.

posted on Aug, 6 2007 @ 10:51 AM
Looks like more stuff from fantasy-land, Kipling style.

They had to make that pic like that because that's the only way that geeky wuss could stand above those brothas.

Then again, it kinda looks like there's only one dude in the track stance, with 5 copies lined up with him.

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