The ad, which can be seen here, shows a white IT manager looking pretty pleased with himself, having successful managed to "multiply computing
performance" and "maximise the power" of his employees.
Here's the downer: for some bizarre reason, the employees are all depicted as black athletes, crouched as if starting a sprint race - but also
appearing to all bow down before the smug white dude.Please visit the link provided for the complete story.
Is it just a silly commercial or is it a clearly racist issue???
Here is a copy of a page:
As a "computer" person, I see what is trying to be depicted.
It is Intel's new processor(s), your employees will be racing through there work at champion speed.
What do the rest of you see????
Would it be different if the guys in running outfits were white or female???
*Chipzilla is that sites way of referring to Intel corp.
[edit on 8/1/2007 by mrmonsoon]