Over the years, AboveTopSecret.com, has become one of the Internet’s most popular User-Generated Content destinations, with consistent appearance in
the top-20 most trafficked discussion boards (as tracked by Big-Boards.com). During the past six months, we've been examining what has contributed to
our success, what's happening in the "Web 2.0" world, and devising several new strategies to take ATS into a new realm... a realm we call:
"User-Generated Content Ecosystems."
Our first and most-exciting project is "ATS MIX," a new highly-professional ATS-branded podcast series,
with aspirations to become a daily live
radio show, featuring our very own Dave Rabbit and Johnny Anonymous.
Our goal is to develop a two or three times a week podcast that takes advantage of the perpetual source of compelling and provocative content here on
ATS. More than just a show about "alternative topics," ATS MIX brings the collective expertise and genius of ATS members to a broader audience. And
in doing so, involve ATS members in the on-air content, show development, guest invitations, interviews, debates, and more.
Nearly all such shows carry the personal agendas of the hosts, and our show is different in one important regard:
our agenda is simply our
members. The show is about you. It's about what you're saying. It features the guests you want. It asks you to participate. It forces you to
think.
ATS MIX on AboveTopSecret.com
We are the undisputed "user-generated content king" of this compelling genre of "alternative topics." We have over 3 million posts, more than
110,000 registered members, over 2,100 podcasts, dozens of blogs, and in excess of 1.2 million monthly visitors.
We have a dedicated team of experienced radio industry professionals working to deliver what we believe will be one of the most entertaining and
informative shows available...
ATS MIX will be a flagship regular podcast show, featuring experienced radio personalities, that is born from the rich and ever-evolving
content ecosystem of AboveTopSecret.com.
ATS MIX is an entertaining summary of ATS topics with expert guests, members, and unique commentary.
ATS MIX combines entertaining tongue-in-check delivery of important and provocative topics.
ATS MIX delivers ground-breaking ways to integrate online features and interaction with show personalities and guests.
ATS MIX brings the genre’s most reliable and respected brand, AboveTopSecret.com, to expanded audio-content audiences.
ATS MIX is the first to aggressively target the combination of the runaway popularity of Web 2.0 and UGC with live radio.
The most important and unique aspect of our concept is that the ATS website is the core of a “content ecosystem” that fuels the show. ATS members
will continually be provided means to offer suggestions for show topics, expert guests, and the ability to feed new late-breaking content into the
show. This ground-breaking concept brings the “collective expertise” of online user-generated content into an engaging and entertaining podcast
format.
Member Participation: the show will regularly feature members who authored popular threads, provided excellent contributions, and who have key
subject matter expertise.
Member Questions During Show: any member can ask the hosts or guests a question through the Web site or through audio recordings.
Content Ideation: members have direct input on a special "member's choice" regular segment and can collaborate with our hosts on developing
full segments.
Site Guest Involvement: Expert guests will participate in follow-up questions and answers on the ATS site for several days after their segment
on the show.
What's Next For ATS MIX?
Dave Rabbit and Johnny Anonymous will soon be active in a few ATS MIX forums, seeking your input, ideas, concepts, and participation. In addition to
our experienced hosts, have engaged experienced radio industry professionals to help us evolve these podcasts into a daily live radio show... a show
like no other... where the listeners have an opportunity participate like never before.
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