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Offline advertising has a new medium, the tattoo. Jim Nelson auctioned off the “ad space” available on his head to promote the highest bidding company.
Web hosting firm C I Host took the offer and as part of the contract Nelson signed, he must travel around the country promoting C I Host and keep the 5-inch-square, blue, black and orange tattoo visible for five years. He must also hand out business cards and flyers and learn a 10-second C I Host sales pitch.
In the 6 months that a 22-year-old Illinois man has had "C I Host" and "Managed Web Hosting" tattooed on the back his head, the company has counted 500 new customers who bought C I Host's services because they saw the tattoo.