Originally posted by MajorMalfunction
I was watching TV last night and lo and behold there was a new Subway ad, with Jared of the Incredible Shrinking Waistline and a bunch of kids dressed up in sports uniforms.
Subway, via their vehicle, Jared, was pushing their new Fresh Fit Meal plan.
Smack dab in the middle of the table full of healthy options was an extra large cup of diet Coke, strategically placed so as to show the logo.
Did I miss something? Since when is Coke a fit option? I LOVE Coke, drink several cans a day, but I'm not fooling myself that Coke is healthy. And diet Coke is even worse -- it contains aspartame.
So my idle mind got to wondering. Is Coke trying to convince people it is a healthy option? Did they pay Subway a bucketful of money in order to have good product placement? Did they think people wouldn't notice?
I'm curious to see what others think of this, and if anyone else noticed this mis-placed product placement, or others along this line.
In reply to the OP - I'd like to point out what I noticed on the bottom of a 12-can "fridge pack" of Coca-cola. It said something to the effect of "Coke is refreshing or hydrating on a summer day." To me it said that they were trying to pose it as a viable alternative to drinking water when you're thirsty, and instead drink coke.
It really caught me off guard because you had to flip the case of coke upside down to read it, and after you've opened it, no one would probably ever see this little advert.


