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I got this from the Jericho CBS Message Boards. :-)
I am a public relations professional. I have been involved with the PR field/crisis communications for over 10 years. My work on a team at my former PR firm was recognized with a Bronze Anvil Award from the Public Relations Socieety of America. I tell you this not out of hubris or pride, but simply to let you know that I know what I'm talking about in this post.
Over the past few days it is clear that CBS is taking the following crisis communication steps and implememented a series of key messages for all its representatives, including those now answering the phones:
1. Filter out e-mails related to Jericho as junk mail. Out of sight, out of mind.
2. Change e-mailll addresses of key stakeholders within the organization, i.e., Nina Tassler and Kelly Kahl, in an effort to further slow the e-mail onslaught.
3. Downplay the number of calls/letters/e-mails received, both to Jericho fans and the media. This, they hope, will dampen the media interest by portraying the Jericho activists as a few crackpots who can't let go of a TV show, and chill the momentum of the fans who are calling in. What better way to get people to stop calling than to make the activists think the effort is failing?
4. They plan to deny/deny/deny the shipment of nuts going into CBS. They will downplay the number as "a few bags." Why? See Item 3.
The goal of this crisis communications effort is to slow, stall, and stop the fan campaign by discrediting the fans, downplaying the number/effect, and eventually hoping that the campaign will stall during the upcoming holiday weekend.
Originally posted by Royal76
What jack decides to take a month or so off in the middle of the season like that?
I think that's becoming the norm now a days. I don't watch too much tv anyway but they did it with supernatural they would show two episodes then go on a month hiatus then they had a 2 month break around the middle of the season. They also did it for Ghost Hunters they went of break a few months ago I think December and aren't coming back until next month. I agree it's stupid and I don't understand why they would even do that.
Originally posted by Royal76
I think the thing with Ghosthunters is that they have to wait a while for new material. There problem is that they are bringing their product to air too quickly and not giving time to have more. What's really killing tv for me is all the reality shows, and singing & dancing shows where the audience is suppost to vote.
They are so lame and are replacing shows like Jericho, and others because the generation of viewers 10-15 is all they care about getting hooked.
Maybe but they are in Europe now and there are a bunch of places there and not every episode has something in it. Yeah The only two reality shows I like are Ghost Hunters and The Ultimate Fighter (even that is getting kind of bad) Other than those two I can't stand reality tv. I blame MTV.