posted on May, 14 2007 @ 08:10 PM
As I ramble around the internet, I run across a lot of stories. As I browse the fringes, sometimes I run across a story that seems so absurd that I
have to check it out... and on occasion, it turns out to be quite true. This one caught me offguard and got me thinking.
It seems that some news channels are broadcasting not news, but something called a Video News Release (VNR):
This is a piece of film that appears to be a news segment, but is actually produced and sponsored by the public relations divisions of a PR firm, an
advertising agency, a marketing firm, a corporation, or a government agency (or combinations of these groups). Sometimes they are deliberately
aired as news reports on news channels.
The Center for Media and Democracy has a very eye-opening page on them:
What surprised me (or, rather, I hadn't thought about it) is that this technique is decades old.
We've seen these reported on (the faked "news from US troops" flareup several years ago), but it appears to be fairly pervasive.
There are a number of government agencies that have guidelines for these productions (like this) :
And here's just the ones that show up on the usa.gov site:
It's not just the US government doing this: