A media exhibit that mocks drug company advertising is so convincing that some people actually believe the syndrome exists AND the drug exists, too!
The non-existent drug called Havidol (for you whose first language is not English, this drug name sounds like 'have-it-all' in English) for
Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which was invented by the artist, Justine Cooper.
The multi-media exhibit is currently at the Daneyal Mahmood Gallery in New York. It also features a website:
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