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For all the policy blueprints churned out by presidential campaigns, there is this indisputable fact: People care less about issues than they do about a candidate's character.
A new Associated Press-Ipsos poll says 55 percent of those surveyed consider honesty, integrity and other values of character the most important qualities they look for in a presidential candidate.
Just one-third look first to candidates' stances on issues; even fewer focus foremost on leadership traits.