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Soapbox is the latest example of Microsoft's catch-up strategy to Internet companies that have been faster and nimbler at taking advantage of the popularity of Web 2.0 services, such as social networking and video sharing. YouTube, which Google bought for $1.65 billion, is the most popular video site, and MySpace, which was bought by News Corp., dominates social networking. Microsoft also trails in online search and advertising, with Google the clear leader in both.