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Tech-savvy but fashion-conscious Japanese women who want to try an instant makeover discreetly now have a chance to do it at the touch of a button.
The customer's face appears on the computer and moves in real-time as she tries on lipstick, eyeshadows or blush at the top of the screen.
The customer touches on-screen tags that offer information about the products, including what ingredients are included or what skin type they are suited to.
The screen will also show the before and after results of the makeover, "so women can apply and reapply different kinds of color without having to use make-up remover and compare the results instantly," Kobayashi said.