posted on Jan, 25 2007 @ 06:23 PM
New York City plans to take advantage of the marketing technique known as "branding" by using distinctive patterns and designs on the 1.5 million
free condoms it distributes every month.
Available soon from New York's City Hall: an official New York condom in a jazzy wrapper, perhaps one printed with a colorful subway map or some other
New York City hands out 1.5 million free condoms a month in ordinary wrappers, and health officials figure people would be more likely to actually use
them if the packaging were more distinctive.
"Brands work, and people use branded items more than they use non-branded items, whether it's a cola or a medicine, even," Health Commissioner Thomas
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If other cities follow suit, there will soon be another item for collectors to collect. Imagine a condom collection from around the world.
Well, if it works to help slow the spread of STD's, then I'm all for it.