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Available soon from New York's City Hall: an official New York condom in a jazzy wrapper, perhaps one printed with a colorful subway map or some other city theme.

New York City hands out 1.5 million free condoms a month in ordinary wrappers, and health officials figure people would be more likely to actually use them if the packaging were more distinctive.

"Brands work, and people use branded items more than they use non-branded items, whether it's a cola or a medicine, even," Health Commissioner Thomas Frieden said.


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