You have to understand.
The real problem with TV is not the content, or "product."
That product is merely the product of an underlying, root illness. It is the decaying demographic that is dragging TV down. Your 27, and your not
telling me anything I couldn't tell you much more clearly than you could hear it.
I'm nearly a decade-and-a-half older than you. When I was a kid, there were three networks. Three. And that was on cable. Some people with
rabbit-ears only got one or two. After the 10 o'clock news, the whole nation was going to watch The Tonight Show with Johny Carson
. ABC ran
the __(day of the week)__ Night Movie, and CBS ran "bowling for dollars" or something. PBS was only on about 30 hours a week, and would show you
footage of waterbuffaloes or something.
See, EVERYBODY watched, and watched the same thing. Until about 1980, the whole nation watched the same show on TV every night. Even if you
personally thought it was crap, you still watched, so you could hold a knowing (if not intelligent) conversation about Whether Fonzie was banging Mrs.
C. or whatever. You knew who was on the Carol Burnett show, because if you missed it, the kids at school would tell you. Subversive content meant
having Frank Zappa do a guest appearance on the Muppet Show, or watching the Muppets host saturday night live, with alien muppets "doing a
crater"--- getting high off the vapors oozing from some crater on one of the moons of megwarp. seriously, dude.
Land of Gortch
Anyways. After about 1986, the market fragmented. Which meant that, even if you had the Super Bowl rights for your network, you were not gonna get
more than about a fourth of all viewers. Which meant that no single show could brag about "being watched by america" any more. And since fewer
people were watching, the shows didn't bring in as much advertizing money----and thus needed to be CHEAP.
And that's reality TV. Filming a bumfight or asking crazy tom what he thinks about being in love. It's still cheaper than elaborate sets and
To the point where now, the only people watching TV fall into the following categories:
Cancer patients, nursing mommies. Most of these people cannot remember
having watched a commercial two minutes after it aired, much less get
in a car and go buy something.
Kids too young to get on the internet. Their only ability is to tell mom which brand of peanut butter to buy
- Meth Addicts.
Since you cannot sell cigarettes on TV, this is not exactly an ideal audience.
-People who are waiting on a family member.
They may be headed to school, work, or church, but they have to wait for a loved one to find their earings or nicer shoes. This demographic is hardly
enthusiastic about what they are watching, and will compulsively change channels every 15 seconds, and cuss the TV while they do it.
These people are saving money on language tapes, and trying to teach themselves English by watching TV. But they don't understand anything but
-People without internet access.
Do you think these people are big spenders?
- People in waiting rooms and airport bars.
This demographic consists entirely of people who are more or less being forced to watch television against their will
. Includes prison inmates
and relatives of hospital patients, which represent subcategories. That's why there's so many lawyer ads, btw.
Now, imagine that I'm a big-wheel advertizer. Convince me that I should advertize on your network, because of your demographic. What are you gonna
show? Cops, or old ER episodes? Re-runs of Law & Order, or a home improvement reality TV-show about people fixing each other's lawns? (BTW, I
actually have a treatment for this program in development--- it's called "Lawn Order."
all the best.