posted on Jan, 18 2007 @ 06:01 PM
Yeah a idiot named Doug Morris thought he knew everything about the world and is the one starting alot of these stupid lawsuits. He can't get his
head out of his ass and realize that it's not 1990 and his "genius' stratagies weren't going to work.
Moron executives like him, all didn't see or didn't want to see the future of music and the internet. They thought they were more powerful than the
internet cause well they're rich. But they didn't embrace the net and now have screwed their companies left and right by guiding them down the same
old path they've always known and are left without the knowledge nor imagination of how to make money (which you can, and a lot of it too) on the
Look up CBS Records. Not the old one but the one that just started up this month. They understand how the future is going to go with the music
industry. Aside from them there are a few really good executives with dynamic minds able to harness the internet, or are at least beginning to figure
The big labels and anyone dumb enough to follow their lead got themselves into trouble during the 90's and early 2000's. heres how they f***ed up
First they were locked into,comfortable with and set on selling albums/CD through the old school primary outlets-record stores. They got locked into
this system of business because it was working fantastically for several years and becuase they had their team of lawer friends that they needed to
keep employed who used the same damn contract everytime, everybody was set in their ways.
Along came the internet, TV became more important for starting acts etc... and they were too lazy and unknowledgable about these new mediums. Most of
these diplo dunks couldn't even work their email so how would they understand what was really happening out in the real not so sheltered dog eat dog
world of real life.
Record sales started slipping at this time although not concert sales or sales from 3rd parties (syncing for movies etc.) They really couldn't
figure it out, the music was still decent at this time but sales were slipping. You and I could see what was going on but they couldn't. What do
they pay these morons for anyways if not to spot this sort of stuff, but most execs were asleep at the wheel or were to busy partying in the back seat
to see where the car was going off the road.
Sales were and still are for albums during this change to current only big during the first 2-3 weeks of an albums debut after that they were/are
petering off real fast. So huge chunks of revenue weren't getting made. The only thing that was working was to focus on the next CD and getting it
to be huge for a short time, find some gimmick to get the population interested long enough to make some sort of money. This lead to building the act
and not the band. Bands became short lived and their music became formulaic to meek the marketing demands. Once the sales slowed, BAM! see ya on to
the next act.
This was/is a scorched earth policy of marketing, unfortunantly it leads to overexposure which kills your product in the end. Ron Fair-president of
A&M/Interscope/Geffen follows this doctrin. He puts out the Pussycat Dolls, Black Eyed Peas, and Fergi. You can find their products everywhere but
they aren't any good, public interest eventually gets lost and suddenly too when it happens, better have another act in the wings ready to go to make
your profits for the next business quarter.
Look at this-Pussycat Dolls huge then, now? so Black eyed peas got bumped up to fill their roll (even though they had been around), bam once thats
milked out comes firgie and so on, do you think fergi is going to be around in 2 years? What about the pussycat dolls. i know each one of them is
getting screwed on the record sales and only recieves a $1000 a week in preformance pay. In a year all of them will be back doing burlesque shows in
santa monica and hollywood for no money talking about the days when they were Pussycat Dolls. Not so glamourus. Mean while Ron Fair will be back home
in one of his many mansions going Black Eyed Who? Oh yeah those guys I made a lot of money off of them for a few months. Ask your self this, how many
groups, artist that have come out since the 2000's do you think are going to have a box set in 20 or even 10 years.
So now we have corporate, trite, prefabricated crap, no real artists cause the big 4 label groups need to make their money to survive. These big
labels are trying to legitamize the music that they are comming out with but so far are lost and confused in this brave new world of music marketing.
But don't loose faith, some of these labels are fireing left and right and are bringing back real musicians and acts that they are trying to develop
for the long haul. '07 will be a different year in the music industry.
Alot of labels will drop MTV/VH1/BET (like they havent already) as they hook up with music coordinators for the TV programs and shows to be the
primary marketing exposure,advertising platform for the music industry.
THink of this, My Chemical Romance-Rob Cavallo produced it,he did a good job, but Rob is an executive over at Warner Bros Records. They are jsut now
begining to figure out the new industry and are jsut beggining to give up thier old ways. But not with My Chemical Romances last album. The album
was highly reviewed as one of the best produced albums of the year, but it tanked in sales, made lodes less than the first album by the band and sales
have come to a practical halt. The reason-they were still marketing to MTV,big mistake cause who the hell watches MTV anymore? So only the fans
heard the new album, they all baught it up and now thats it, no new demographic purchased the album. Sales were half of their first one. They will
probably get one more chance to make fixy fixy even though it wasn't their fault on their next album or it get dropped by the label time for them.
So advertise on MTV/VH1 and 1.4 million people are exposed to your product...dumb. Or,have someone call PJ Bloom the music coordinator over at
Neophonic (The Shield/ CSI/ Nip/Tuck)and have the same band do a guest appearence on CSI: Miami-14 million people become exposed...10X! Smart. So
with this they can start making money again and start concentrating on developing long term acts that develop a fan base and a place in the publics