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On 22 November 1987, sports anchor Dan Roan of Chicago's WGN-TV News Network was narrating the video of the day's football highlights when something highly unusual happened. The pictures on the station monitors in the studio suddenly began to jitter and twitch. Across Chicago, countless other televisions did the same, as Dan's clips of the Bears game were lost in a brief flurry of static and replaced with the sinister, grinning visage of Max Headroom. Most viewers were familiar with the techno-stuttering character from the recently canceled television program bearing his name, and from advertisements for the New Coke soft drink. But there was something unsettling and surreal about this rubber-masked imposter.