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Originally posted by Baphomet79
While I think we could use the money in better places than sponsoring a NASCAR team; nothing changes the fact of our declining membership rates and general aging population. Sad day when some Masons feel we have to advertise at sporting events.
Truly "luciferian" indeed.
Originally posted by Nygdan
Yeesh, what kind of new members are you guys hoping to get with that?? A Nascar track is the modern equivalent of the Hippodrome. You are hoping to get the hoi polloi?
Although, to a degree, that does seem compatible with the masonic mission. Rather than trying to only appeal to the elite, they are trying to get more 'regular folk' into the organization to help them out. This is true to the roots of American "antient" masonry, at least.
Why the scottish rite btw? Why not just masonry in general? Is the York Rite going to sponsor a Formula 1 car?
Financial terms of the sponsorship were not announced. A 2004 article on nascar.com reported that companies were paying around $10 million ($10,000,000.00) for a primary sponsorship that placed logos on the upper hood area, the quarter panels, part of the TV panel, and some of the B-post and deck lid.
But don't worry, pie-eyed conspiracy theorists. There's fodder in this story for you, too. What's the Scottish Rite paying for all this national television exposure—plus the exposure at promotional events in which the Scottish Rite car appears at malls and such, plus the Scottish Rite logo showing up on the team's souvenir merchandise at the track and online, and so forth? Nothing. Dodd says the Rite's only contribution is "some staff support." Dodd also acknowledges that buying placement on the hood of a Busch Series car would generally cost, for a commercial sponsor, up to and over $2 million per season.