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Stephon Marbury is now endorsing a sneaker that costs just $14.98, a pittance when compared with the often daunting prices that companies such as Nike and Reebok charge for their footwear.
The "Starbury One," a sneaker designed by Steve & Barry's University Sportswear, will go on sale Thursday.
The New York Knicks guard hooked up with the low-priced apparel company after Marbury's marketing representatives spoke with Steve & Barry's about other marketing opportunities. When Marbury heard about the company's sneakers, he quickly agreed to endorse them.