posted on Oct, 24 2004 @ 07:25 PM
The NFL and the Hawaii Tourism Authority have reached an agreement that will keep the Pro Bowl in Honolulu through 2009.
The current deal was set to expire after the 2005 game, held a week after Super Bowl XXXIX in Jacksonville.
As part of the new contract, the NFL will gain added control of revenue- producing opportunities such as advertising and concessions at Aloha Stadium,
home of the event since 1980.
The league will also donate $1 million toward the creation of an NFL Youth Education Town -- an educational and recreational facility for at-risk
"We look forward to having the Pro Bowl in Hawaii for years to come," said NFL Commissioner Paul Tagliabue. "Since 1980, we have had a terrific
partnership with the state. The people of Hawaii have enjoyed watching the NFL's greatest players in action. Our All-Star game has grown into much
more than a one-day event. It is now a week-long celebration of our sport."