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WWE: Vince McMahon On New Stars, WWE's Fanbase; & More

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posted on Mar, 31 2005 @ 01:42 PM
Today's Wall Street Journal featured an interview with Vince McMahon. Below are a few highlights:

On building new stars: "It's not easy. If it were easy, Ted Turner would still be in business. It's difficult, but something we've always been able to do, year after year. Beginning this "WrestleMania," we have two very strong characters: One is Batista on "Raw" and the other is John Cena on "Smackdown," both of whom we believe are going to carry those banners extremely well. It's their time."

On adding to the current WWE fanbase: "We're going to be spending substantial sums of money going forward promoting our performers in areas you'd think we logically should be in anyhow -- Nascar, places like that. We haven't done that in the past because we have such an efficient model to promote -- we have four hours of prime-time television every week. Beginning in June, we're going be going outside of our environment. We think that we're going to strike gold."

Source: Wrestling Exposed


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