WWE: Official WWE Press Release On Summerslam 2004

Chairman Vince McMahon(TM) announced today that this year's SummerSlam Pay-Per-View will take place at the Air Canada Centre on Sunday August 15.

Making a rare Canadian appearance at an interactive press conference at the Air Canada Centre today, McMahon said the WWE and its Superstars are excited to be bringing SummerSlam to Toronto. "Our fans in Canada are extremely passionate and that was one of the primary reasons we decided to bring SummerSlam to Toronto this year," said Mr. McMahon. "We expect the passion of our Canadian fans, combined with an outstanding line-up of Superstars, to translate into a tremendous world-wide Pay-Per-View event."

Joining McMahon for the announcement were WWE Canada President Carl DeMarco, and several WWE Superstars: Kurt Angle(TM), Chris Benoit(TM), John Cena(TM), Edge(TM), Eddie Guerrero(TM), Chris Jericho(TM), Rey Mysterio(TM), Jim Ross(TM), Triple H(TM), Trish Stratus(TM) and Torrie Wilson(TM). DeMarco comments: "We are incredibly excited to be bringing SummerSlam to Toronto this August. This event will be a great boost for the city's tourism and a special opportunity for our Canadian fans to be part of one of our most anticipated shows of the year!"

Deputy Mayor Mike Feldman attended the press conference and added, "As Deputy Mayor for the City of Toronto, I am delighted that World Wrestling Entertainment is coming back to Toronto this August with SummerSlam. The WWE has strongly supported our community over the last few years. In March 2002, WrestleMania(R) X8 attracted fans from all across Canada, 47 States and 16 different countries and put Toronto on the front page and on TV sportscasts around the world." WrestleMania X8, held in March 2002, shattered SkyDome live attendance and box office records, with record-breaking attendance of 68,237.

Deputy Mayor Feldman continued, "WWE SummerSlam is a great addition to the roster of events and new attractions that is helping to make Toronto 'The Place' to vacation this summer. This very popular event will undoubtedly help boost our economy and tourism after last year's setbacks."

Richard Peddie, President and CEO of Maple Leaf Sports and Entertainment Ltd., was also on hand for the announcement. "We're proud to host the WWE at Air Canada Centre this summer and extend our long-standing partnership," he said. "The WWE has a huge fan following in the Greater Toronto Area, and this can be attributed to the fact that they're one of the best marketers in the sports and entertainment industry."

SummerSlam is one of four pay-per-view events each year that feature talent from the rosters of both Monday Night RAW(R) and SmackDown!(TM). This marks only the second time that SummerSlam has been held outside of the United States -the first time was in 1992 when the event was held in the UK. SummerSlam will be seen in more than 100 countries around the world and heard in 13 languages. SummerSlam will be presented in Canada by Pizza Pizza.

Tickets for SummerSlam will go on sale on Saturday June 5 at 10:00 am at the Air Canada Centre Box Office, www.ticketmaster.ca or Charge By Phone at 416-870-8000 or 416-872-5000 (Long distance charges may apply.) Ticket prices are $400, $95, $75, $55, $35.

Subscribers to the Bell Mobility WWE package will have the opportunity to purchase tickets during a 2 day pre-sale period from 10:00 am on Thursday June 3 until midnight on Friday June 4. This presale will be made available via Internet at www.ticketmaster.com, and phone only.

SummerSlam Travel Packages consisting of ringside or lower-tier tickets plus hotel accommodations are now available for purchase. For more information, send an e-mail to [email protected].

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbour provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.