posted on Feb, 1 2005 @ 06:34 PM
for a fee, nba player richard hamilton has shaved his . like a tire tread...file this under what next
Pistons' Hamilton .s up tire ad
Goodyear pays Detroit star to wear his hairstyle like its automobile tread.
By Scott Soshnick / Bloomberg News
Detroit Pistons guard Richard Hamilton sports his hair styled after Goodyear's TripleTred.
Some people model their hairstyles after celebrities. Detroit Pistons guard Richard Hamilton takes his cue from tires.
Goodyear Tire & Rubber Co., North America's largest tire maker, paid Hamilton to wear his hair in the style of the tread pattern of the company's
Assurance TripleTred product.
Hamilton, who helped the Pistons win last season's National Basketball Association championship, wore the hairstyle two days ago against the New York
Knicks in Detroit and plans to keep it for about a week, company spokesman Ed Markey said Monday.
Neither Markey nor Josh Nochimson, Hamilton's business manager, would say how much Hamilton was paid. The player also received free tires, Markey
Nochimson said that he hopes the publicity stunt leads to an endorsement with the Akron, Ohio-based Goodyear. "I'd love to do something national," he
Hamilton even displayed the hairstyle to U.S. President George W. Bush, who hosted the Pistons at the White House on Monday in honor of their
Goodyear said it picked the 26-year-old Hamilton for a variety of reasons, including his team's success and location in Detroit, which is the home to
General Motors Corp. and other U.S. automakers