posted on May, 19 2004 @ 06:22 PM
there will be no more cracker jacks sold at yankee stadium instead they will now be selling munch and crunch....this is way over the line, the only
thing worse would be to stop selling beer ad hot dogs
Crunch 'n Munch replaces Cracker Jack at Yankee Stadium
The Associated Press
May 19, 2004, 9:37 AM EDT
The ballpark snack paired with peanuts in the stadium anthem "Take Me Out to the Ballgame" will no longer be around for the seventh-inning stretch at
Cracker Jack has been replaced by the competing caramel popcorn Crunch 'n Munch at the home of the Bronx Bombers.
"Cracker Jack is a brand name," Yankees chief operating officer Lonn Trost told The New York Times for its Wednesday editions. "We're selling a
caramel crunch that is the same thing as Cracker Jack."
Trost compared the difference between Cracker Jack and Crunch 'n Munch to "Frigidaire versus refrigerator, or aspirin and Bayer, or Jell-O and
The director of hospitality at the stadium, David Bernstein, told the Times that the move was prompted by Cracker Jack's decision to make only bags,
not boxes, of its snack, and said Crunch 'n Munch won a taste test.
"Baseball historians would say Cracker Jack and the Yankees belong together," Charles Nicolas, a spokesman for Cracker Jack's parent company, Frito
Lay, told the Times, "and hopefully they'll be together again soon."
The makers of Crunch 'n Munch, ConAgra Foods, seemed to have no such hopes.
"We'd have no heartburn if Yankee fans started standing up in the seventh inning and singing 'Buy me some peanuts and Crunch 'n Munch" ConAgra
spokesman Chris Kircher told the Times.