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The US defence department is setting up a special unit aimed at influencing 24-hour news outlets and websites around the world to counter what it considers derogatory publicity, according to a memo.
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The Pentagon plans to focus more of its resources on so-called new media, such as the internet and web logs, or blogs under the scheme.
It would also include new workers to book civilian and military guests on television and radio shows.
In a memo obtained by The Associated Press, Dorrance Smith, assistant secretary of defence for public affairs, said news teams of people will "develop messages" for the 24-hour news cycle and "correct the record".
Rumsfeld has complained repeatedly that the press focuses too much on bad news coming out of Iraq.
During a trip to Nevada this year he said he was deeply troubled by the success of "terrorist groups" in "manipulating the media" to influence Westerners.
Pentagon mounts public affairs ops to counter bad news, exploit "new media"
Originally posted by NumberCruncher
Its been obvious for a long time that the US is losing the Propaganda War, ive been expecting this for some time, cant blame them really. Wonder if theyll employ a legion of Bloggers ?
Military Charts Movement of Conflict in Iraq Toward Chaos
A classified briefing prepared two weeks ago by the United States Central Command portrays Iraq as edging toward chaos, in a chart that the military is using as a barometer of civil conflict.
A one-page slide shown at the Oct. 18 briefing provides a rare glimpse into how the military command that oversees the war is trying to track its trajectory, particularly in terms of sectarian fighting.
The slide includes a color-coded bar chart that is used to illustrate an “Index of Civil Conflict.” It shows a sharp escalation in sectarian violence since the bombing of a Shiite shrine in Samarra in February, and tracks a further worsening this month despite a concerted American push to tamp down the violence in Baghdad.