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"People aren't watching [the Olympics] as much anymore," he argued. "You need to bring younger viewers back if you want to keep making money. To do that, you need to embrace non-traditional sports. They did it with snowboarding - and look how the popularity of that has surged in the Games. Video games deserve to be seen as a non-traditional sport. ... They would bring something to the Games that [that age group] engages in and everyone understands."