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Nonetheless, the companies all seemed to think the hassle was worth the trouble. For Pizza Hut, the company can now lay claim to delivering the first pizza to outer space, Popular Mechanics is now the first consumer magazine ever delivered to the International Space Station
The plastic used to manufacture LEGO's toy robots -- and the glue that holds them together -- also were tested before the Mars Planet Protector and 300 miniature "aliens" were given a green light for the Soyuz flight to the station.
Russia Takes the Lead in Space Age Advertising (cont.)
Advertisers compelled to take the Russian route face a complicated, transoceanic and transatmospheric journey if they want to promote goods and services aboard the new station -- and that trailblazing path leads first through Moscow, then to a launch site at Baikonur Cosmodrome in Kazakhstan.
In each of the recent cases, corporate intermediaries that are well connected in the world of Russian aerospace brokered the deals.
Space Media Inc., a subsidiary of the U.S. firm Spacehab, worked to get both LEGO and Popular Mechanics onboard the station.
Radio Shack and LunaCorp primarily did their business through MirCorp, a commercial space exploration company that is based in Amsterdam but has offices co-located with Russian aerospace giant RSC Energia in Moscow.
NASA's own multimedia partner -- a Silicon Valley company named Dreamtime -- also took part in the Radio Shack pact and served as the primary intermediary for the Pizza Hut deal.
Pizza Hut Celebrates Successful Delivery to Space
Pizza Hut Puts Pie in the Sky with Rocket Logo
Putting Pizza Hut in Orbit
Pizza Hut's research and development unit worked with the Russian Institute of Baking for almost a year to come up with a recipe for a pizza that could be launched to the station and safely consumed by its resident tenants.
There were microbiology tests to make certain that no bacteria would spawn within pizza dough, sauce or toppings and other tests aimed at making certain the product would have a stable shelf life aboard the international station.
Ultimately, a recipe featuring salami was selected because researchers found that pepperoni would not withstand a rigorous 60-day testing process, the results of which were reviewed by no fewer than three Russian aerospace and food service organizations.
Originally posted by Marto_Bagg
Prank caller:Hello id like a pizza deliverd to 123 Crab Nebuala please
Pizza Hut: Ok sir would you like pepperoni on that?
Prank caller: No....Wait ..WHAT??