Market Research-aiding and abetting the brainwashers

My Mum works as a Market Researcher, mithering people on the street for a bit of their time to ask them their opinion on various products. Occasionally I have done a couple of these surveys to help her out when she is struggling to get people.

They are just getting weirder and weirder.

Gone are the days when you taste tested a yogurt or a bag of crisps, and gave it a 'Yes' or a 'No.'

The most recent survey she participated in last week involved getting people to sit in front of an iris scanner, which recorded their eye movements as they looked at a projection of a shop shelf. Talk about dirty tricks!

Also, the questions they ask are inane. For example, I was shown a picture of a box of cereal. I was asked, "If this cereal was a person, what mood would they be in- Docile, Amused, Thoughtful or Serious?

I find it unbelievably bizarre, and also, strangely frightening. The advertisers are fine tuning their brainwashing techniques, using us -the willing guinea pigs.