posted on Oct, 22 2003 @ 01:43 PM
NO kidding, took long enough...
Men between 18 and 24 are apparently deserting television in droves. So far this year nearly 20 percent fewer men in that advertiser-friendly
demographic are watching television during prime time than during the same period last year.
"Frankly what we're seeing strains credulity," said Alan Wurtzel, the president of research for NBC.
"You can't explain a 12 percent decline in men 18 to 34 or close to 20 percent in men 18 to 24 by saying they're playing a lot more video games,"
said David F. Poltrack, the executive vice president for research at CBS.
One possible factor is more basic, Mr. Sternberg said — the quality of the new shows. "I've always noticed that we never hear anybody talking about
the programming." He noted that the networks, which still tend to drive the overall viewing figures, have suffered though a grim start to their new
"What has anybody put on that's going to appeal to young men?" Mr. Sternberg asked.