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British news outlets seek to fill U.S. hole
The British are coming again, this time with cameras, microphones, and notebooks.
This invasion is of the journalistic kind as the British news media enter the American market or seek to raise their profile. The most recent example is the BBC World division of the BBC, which was to start a campaign on Thursday to introduce Americans to a 24-hour news network on cable television to compete against CNN and Fox News Channel.
The campaign, with a budget estimated at close to $1 million, is promoting the arrival of the BBC World News network on American cable. Designed by BBDO Worldwide in New York, part of Omnicom Group, the campaign is aimed not only at potential viewers but also at Madison Avenue, to stimulate demand for commercial time, and at other cable system operators, to persuade them to offer BBC World News to their subscribers.
"We hope very much this is the start of a series of deals," said Richard Sambrook, chief executive at BBC World in London, who is working with Discovery Communications on American distribution for BBC World News...